$3 from each pound sold of the Jane Goodall Institute Blend, or 18% of all proceeds, goes directly to the Jane Goodall Institute of Canada.

Roasted fresh in small batches with ethically sourced African coffee from regions including Uganda, Tanzania, Ethiopia and the Democratic Republic of Congo.

Tasting note: Whole bean specialty grade Arabica coffee: deliciously bold blend of bright citrus and dark chocolate.

The Jane Goodall Institute Blend’s packaging is entirely recyclable and biodegradable, just remove the tin-tie closure.

Only if we understand can we care. Only if we care will we help. Only if we help shall they be saved.
– Dr. Jane Goodall

The Link Between JGI Canada’s Work and Sustainable Coffee:

Chimpanzees are on the brink of extinction, with more than four million hectares of their forest homes in Africa destroyed each year. Millions of Africans depend on coffee cultivation for their livelihood and sustainably farmed, ethically sourced coffee is an important part of the conservation solution. JGI Canada’s community-centred conservation approach recognizes that, to save chimpanzees, we must also address the needs of human populations, and help them to live more sustainably. The ultimate objective is a more secure future for chimpanzees and other wildlife, and a better world for all.


JGI supports habitat conservation and chimpanzee protection programs in Africa and runs Jane Goodall’s Roots & Shoots here in Canada – a powerful, global program that inspires and empowers youth to be active global citizens who can take action to create sustainable and positive change.

Join the JGI global network of youth creating local and global solutions to help protect chimps, and take action today by:

  • Fundraising:
    Buy the JGI Coffee Blend and use it to fundraise
  • Taking Action:
    Support your school, office, a local business to switch to sustainable coffee
  • Raising Awareness:
    Help JGI make Canada a nation of sustainable coffee drinkers

To find out more about the What’s in your Cup? Campaign visit JaneGoodall.ca/act-now-take-action.php

The Jane Goodall Institute Blend ORDER FORM (for individuals and organizations) and SCHOOL ORDER FORM (for school fundraisers) are available here to help your collect orders from your community!


About JGI Programs:

With each cup of the Jane Goodall Institute Blend, you are supporting a more sustainable world by helping to:

  • Provide access to health clinics and schools for people in the eastern Democratic Republic of Congo (DRC)
  • Protect and restore forests in Tanzania, Uganda and DRC
  • Fund environmental education programs and provide sustainable income generation strategies
  • Provide a safe haven for chimpanzees at Tchimpounga – the largest chimpanzee sanctuary in Africa


About the Fresh Coffee Network:

Fresh Coffee Network is a growing network of local artisan roasters delivering the finest and freshest coffee in the market. We specialize in sustainable coffee and we proudly support JGI Canada’s conservation efforts throughout coffee-growing regions in Africa.